Switzerland-headquartered food retail giant Nestlé says it has had to adopt a “start-up mindset” in order to push ahead with its challenging blockchain venture.

Insights into the retailer’s blockchain development work were revealed by Nestlé Digital Technology Manager Armin Nehzat in a Sept. 5 interview with TechWire Asia.

A long-term journey, not a short-term bet

Last month, Nestlé Australia’s Chain of Origin” initiative to implement blockchain technology for supply chain management was nominated for a digital transformation award by United States-based market intelligence firm, the International Data Corporation (IDC). 

The project aims to enable Nestlé customers to track their products using blockchain —  from the farm to consumption — in a bid to provide more transparent information about their provenance and production. 

Nehzat underscored that the project has been considerably more challenging than many other digital innovation plans, spurring the organization to completely reevaluate its traditional business practices:

“It has been testing how quickly we can move as an organization to completely review how we do business. From sourcing products at the…



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Author: Marie Huillet

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